We can’t help but totally swoon over Insta bae Rubi Ortiz aka @rubilove. With a style game to give you major wardrobe envy, and an Insta pose that is firmly on point, we are proud to have her in our #EGOSQUAD. 


Want some inspo on how Rubi works her seriously fierce ego footwear?



We love Rubi’s laidback rock ‘n’ roll look - she’s working our Zina High Ankle Boots for a festival-esque look. Steal her style and pair yours with a faded wash tee and distressed denim shorts in the summer. Keep ‘em dressy for the evening by pairing with a suede skater skirt and a crop top.



Ahh, summer is literally just around the corner so there’s no better time to update your shoedrobe with the hottest heels ready for those all night parties and BBQs. Follow Rubi’s lead with our Maria Caged Laceup Heels and work them the bo-hipsy way for a daytime casu-cool vibe. 


Discover our sassin’ range of high heels...




Rubi’s utility look brings an off duty tone that looks super effortless. Steal Rubi’s style by wearing our Olivia Over The Knee Boots with a camo, longline bomber. If you don’t dare to bare just yet, pair them with tights and an oversized chunky knit. 


These boots were certainly made for walking: Shop long boots 


Who would you like to see featured on ‘What’s her EGO?’

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Time for more EGO? Meet the team: Emma in marketing | #MCM Tom Hardy | But first let me take a #shoefie