BTS; The AW17 Campaign

AW17 is almost here and with the launch of our new campaign on site, which we’re soooo excited to show you, it’s time for a behind the scenes special (‘cause who doesn’t love a nose around).

We headed down to London in August to shoot our new season styles at the most beautiful location. We shot at a townhouse in the centre which was laid out over a few floors, each containing a different set. Our campaign has taken on two angles, day and night, to show you how to work the latest autumn/winter styles. Let’s take a peek…

The model we used for the shoot was the gorgeous Stacey Hannah, who slayed every look we styled her in. On set we had Terri Grisdale doing hair & makeup. The daytime look she went for featured glowy skin and subtle eyes, whilst the nighttime look featured a fierce bold lip and a flick of liner. You can read our Q&A with Terri here.

The styling for the shoots was a mix between smart-casj cool day feels and ultra glam luxe night vibes. We’ve got some killer styles in our new collection so capturing them with the right styling was key.

Finally, each look was also shot on a polaroid camera, we love how these all look together! Super cute.

View the AW17 campaign here.


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