AW17 | EGO

AW17 | EGO


AW17 is here. And you know what new season means right? Hint; it's new Ego shoes. Our new campaign features the freshest looks and styles you need to be seen in the A/W to keep your feet lookin' sweet. Think muted nudes, fierce reds, textured long boots, cute ankle boots and embellished heels. We're taking your looks from day to night, so keep scrollin' to see how to style this season's newest collection. 

Jaydun Snake Long Boot AW

To kick off our day looks, we're starting with something fierce. And what's more fierce than a thigh-high snakeskin stiletto boot?! The Jaydun Over The Knne Long Boot is the kinda boot you need in your shoedrobe asap. It's fierce, sassy and a little bit bad-assy.

Paired with a PU mini skirt, a cosy knitted jumper and a baker boy hat; this look is perfect for those chilly autumnal days. We love the muted neutral tones paired with the sassy snakeprint; it's a killer combo set to slay all season long. 


Halo Studded Boot


The next day time look we're focussing on features the Halo Studded Detail Biker Boot. This faux leather boot features studded detailing with decorative buckles and a zip fastening. It's perfect for creating that rock-chic kinda vibe. 

For this look we've paired the boots with a black midi dress, layered over the top of a sheer star printed long sleeve top. We've accessorised the look with some glittery socks (perfect for keeping your feet warm when it gets colder), and a messy bun for the completed 'IDGAF' kinda vibe. 

Elouise Velvet Ankle Boot AW


Our final daytime look features the Elouise Pointed Toe Velvet Sock Boot. This jewel toned ankle boot is the perfect way to brighten up those dreary autumn days. Plus, sock boots are a key trend for AW17 so this boot is an all round winner. 


This look has been styled with a knitted co-ord which we love. Paired with big hoop earrings and a messy up-do, it's such a good day-to-night look. Throw on a leather jacket and a slick of bright lippie for the evening and you're good to go. Not sure about rockin' a co ord? Why not wear with a mini-skirt and tee combo instead for a more casj vibe? However you style them, these are gonna look cute. 


Frances Ruched Boot AW


For the night time looks, we're first showing you how to style a long boot for the evening. We're taking the Frances Ruched Over The Knee Long Boot and pairing it with a embellished, beaded shift dress for some serious luxe vibes. A slick of red lippie & a pair of tassled earrings helps to pull the look together, making it ideal for a night out when you're looking to dress to impress. 

The Frances Boot is faux leather, over the knee and features some bang-on-trend ruched detailing. It's the kind of boot you could easily take from day to night, as it wouldn't look out of place anywhere. For daytime, why not pair them with a black bodycon mini dress and a checked blazer for some maj style points. 


Phoenix Ankle Boot AW


The next look we're showin' you how to dress up an ankle boot. Taking the Phoenix Knitted Sock Boot in Burgundy, we've created a club-ready look that'll get you struttin' your stuff in no time. With a pointed toe and a killer stiletto heel on a knitted sock boot, it's exactly the shoe you need to spice up your A/W wardrobe. Like we mentioned above, sock boots are so on trend this season, so why not get a pair like Phoenix that you can wear with multiple looks.

For nighttime, we've styled them with some smart black trousers and a black bralet, with a sheer shimmery gold embellished top layered over the top. With some tassled detail earrings and red lipstick, it's such a gorgeous night out look guaranteed to turn heads for all the right reasons. 


Aria Embellished Heel AW


For our final evening look, we're pulling out all the stops with the wow-est pair of heels we've ever seen. The Aria Jewel Embellished Perspex Long Heels feature a perspex stiletto heel, clear perspex strap detailling, a mid-calf length strap and some serious embellishment. These are show stoppers, so don't be afraid of dressin' to impress. 

When your shoes are this fierce, you're gonna want all eyes on them so keep your look simple with something plain. A graphic-print t-shirt dress works perfectly and gives off those rock-chic vibes. Accessorise with your makeup; a fierce red lip compliments this look so well.

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Shop the AW17 campaign here.

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Want go behind the lense? 

BTS; The AW17 Campaign | BTS; with Makeup Artist Terri Grisdale


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