Strugglin' To Find The Perfect Christmas ‘Fit? 8 Cute Christmas Day Looks You’ll LOVE

What ARE you supposed to wear on Christmas day? Are we meant to get glam, keep it casual? Well girl, we’re sorry to say there’s no right or wrong answer, you can wear wherever the hell you feel like!

Struggling to think of a cute Christmas Day ‘fit? Can’t decide between living it up in ya loungewear or getting all glammed up? We’ve got you covered girl!

Whether you're going all out and getting your glam on, keeping it casual or lounging about in ya comfies, we’ve got all the Christmas Day outfit inspo you need to get feelin’ festive AF...

Sleigh in sliders

ego sliders

(Source: @sayehfbaby @bethanmccoy @hannahemilywhite)

Fancy keepin’ is casual but still looking chic? Why not throw on a pair of sliders with ya fave jogger set or your most extra AF dress...we won’t judge!

If you’re a lil hungover from a boozy night in with the girls, then we’d recommend opting for the sliders option...

Shop sliders HERE

Family walk, but make it chic

ego boots

(Source: @bethmccreadie, @lauren_bakewell, @lidiabayliszullo, @becs__x-steele)

Planning on taking a big family walk Christmas day? In need of a comfy ‘fit but still wanna be feelin’ yo’self? Take inspo from these mega babes showing us EXACTLY how to upgrade our casual attire...

Shop boots HERE

Chunky boots & ya fave dress

boots ego

(Source: @emilyrosemoloney, @oliviamcveigh_, @sian.owenx)

If you wanna get a lil dressy while still keeping comfy, why not throw on a killer pair of chunky boots with your fave dress?

Shop boots HERE

Level up ya loungewear


(@ayolao, @wandizen)

Loungewear doesn’t always have to be casual…

Enjoy ultimate comfort in ya fave loungewear set, while still looking luxe in your most extra pair of heels. This is the ULTIMATE at-home Christmas ‘fit.

Shop Heels HERE

Upgrade your casual attire

(Source: @badgyalshanshan, @primalaprincess)

If you’re the kinda girl that wants to look nice, while feeling super cosy & comfy, we've found you the perfect 'fit! Take inspo from a our fave girls showing us how to easily upgrade our casual attire with bad a** boots..


The extra AF looks

extra heels ego

(Source: @demijones1, @kamoonc, @nataliemachera)

Christmas Day = An excuse to wear our most extra AF ‘fits. You know, the ones you’ve been saving for a ‘special occasion’ the WHOLE of 2020? Take inspo from Demi & the girls and go ALL out this Christmas.

Besides, with no Christmas parties taking place this year, if you’re not gonna go all out on Christmas day...when are you?!

Shop new in NOW

Drippin’ in diamante

Christmas Day Outfit

(Source: @lauren_bakewell, @rosehardingx, @justine.dlk)

Christmas = Sparkle SZN. The perfect excuse to spend the day drippin' in diamonds from the comfort of ya home. What's not to love?


Stay snug in slippers

(Source: @charlottedawsy, @__k.wx, @kaylabanderson)

Wondering what to wear to spend Christmas on the couch? Your fave slippers, duh! Snuggle up in ya comfies and add an extra AF pair of fluffy slippers. Who says you can’t still look cute while feelin’ comfy?

Shop snug slippers you need RN

Oops, did we inspire a lil shopping session? Our bad! Treat yourself  to 50% off RN girl, I mean it is the season & all...

Emily In Paris: Get The Look

It's been a WHOLE month now since Emily In Paris first graced our screens and we're still obsessin' over all Emily's iconic 'fits.

Ngl, we've already managed to binge-watch the series at least 3 times...

Watching Emily maneuver her way through the Parisian marketing scene amid offices romances, love triangles & ALL the drama made us envious to say the least. But the main thing that kept us hooked was the fashion...duh!

We suddenly became besotted with berets & bucket hats, desperate to get our hands on Emily's killer heel collection & lowkey keen to rock a neck scarf...

It certainly got us all craving a lil Parisian Chic in our lives, so we decided to give you a helping hand in stealing Emily's style...


Definition: Parisian Chic

Ok, so this outfit is the epitome of Parisian Chic. 

Whether you fancy adding a luxe edge with the Beret Hat In Black Faux Leather or sticking to the classic Beret Hat In Black Felt we've got you covered...literally!

Make sure to get your hands on this seasons must-have bag trend; quilt detailing. Whether you prefer the gold detailing on the Jackson Chain Detail Quilted Shoulder Bag or the gold detailing on the Upton Contrast Chain Quilted Cross Body Bag you're sure to be channeling your inner Parisian in no time!


Pink in Paris

If you're brave enough to be as bold as Emily & pull off a FULL pink look then girl, you should be the one living in Paris & dating Gabriel!

Make this sleek look a little edgier with the Stella Knee High Boot In Pink Croc Print or if you're more of a heels girl, then why not wear the Infatuated Knot Detail Block Heels In Pink Lycra?

Don't forget to finish off ya look with the Chill Ruched Handle Grab Bag In Pink Faux Leather and Beret Hat In Pink Felt!

Hats Galore

Thanks Emily, we now don't wanna leave the house without a bucket hat on!

From berets to bucket hats, Emily in Paris got us lustin' after a whole new hat collection - Shop ALL the bucket hats & much more here RN

Matchin' with Mindy

Two trends we were already OBSESSED with; Nudes & Snake Print.

If you ain't got shoes like this is your 'drobe then you're missin' out!

In need of nudes? Steal Emily's shoe style with the Hayden Block Heel Sock Boot or make Mindy's heels yours & shop snake print shoes RN

Cheers to Emily's Grungey Moment

A lil edgier than her usual looks, Emily teamed a checked coat with biker boots & a cute red bag for a wild girls night out with Mindy!

Not sure what we're more jealous of tbh, Emily's outfits of her BFFL Mindy!

Pastel Perfection

Pastels aren't just for Paris, or summer! Turns our pastels are transitional too - Try styling up a pair of pastel boots or elevate your style with the Goal-Getter Pointed Toe Sock Boot In Pink Knit 

Of course, Emily's look also includes another quilted bag! Steal her style for less with the Una Chain Detail Quilted Bag

Effortless Elegance

Now this look was FAR from 'Ringarde'... (If you don't get this reference, then you should be ashamed of yourself!)

Exuding elegance, Emily attended the ballet in a gorgeous black ballgown, finishing off the look with diamante heels and diamante bag.

Iconic as this look was, it ain't almost as iconic as Emily flippin' Thomas the finger before sassily struttin' away. A whole MOOD.

(All images sourced from Netflix / Instagram)

15 Most ICONIC Celeb Halloween Costumes EVER

Spooky SZN is almost upon us & we can’t WAIT to see what extra AF looks our fave celebs are gonna pull out the bag this year.

In anticipation of all things spooky filling our Instagram feeds this week, we’ve rounded up the most ICONIC celeb costumes...ever!

Kylie as Barbie

kylie jenner as barbie

 (Source: Instagram)

Life in Plastic, It’s Fantastic!

King Kylie sure knows how to kill it when it comes to extra AF Halloween get ups - This 2018 Barbie look HAS to be her most iconic yet.

In true KarJenner style she didn’t stop at the ‘fit, she went all out & had a life size Barbie box designed too...obvs!

Kourtney Kardashian as Ariana Grande

kourtney kardashian as ariana grande

(Source: Instagram)

Ok so we didn’t think we’d EVER find anyone as cute as Ari...until we saw Kourt dressed as Ari. God truly IS a woman!

Winnie Harlow as RuPaul

Winnie Harlow as RuPaul

(Source: Instagram)

Winnie came to SLAY as the one & only RuPaul. An icon dressed as an icon. Groundbreaking.

Bella Hadid & The Weeknd as Lydia & Beetlejuice  

Bella Hadid & The Weeknd Halloween costume

 (Source: Instagram)

Givin’ spooky a whole new meaning, our fave ex-couple killed it in their creepy costumes.

Khloe Kardashian & True as Cruella DeVil & her lil Dalmatian  

Khloe Kardashian Halloween Costume

 (Source: Instagram)

Cuteness OVERLOAD! KoKo & TuTu always twin in the cutest costumes, but this one HAS to be our fave!

We wonder if Tristan will be joining in on the family fun this year…

Kardashian West's as The Flintstones  

Kardashian West's as The Flintstones  

 (Source: Instagram)

Yep, that’s Kanye in the dinosaur costume..

The KKW gang came to WIN last year, going all out in their Flintstones ‘fits. We wonder which iconic family they’ll show up as this year...

Kendall as a Forest Fairy  

Kendall as a Forest Fairy  

 (Source: Instagram)

Talk about a glow up ✨ In our head, THIS is what the tooth fairy looks like. Argue with the wall.

Kylie as Christina Aguilera  

Kylie as Christina Aguilera  

 (Source: Instagram)

Our HalloQUEEN! We’ll never forget Kylie’s Klassic throwback Christina costume.

Hailey Bieber as Fitness Barbie

Hailey Bieber as Fitness Barbie

 (Source: Instagram)

It ain’t quite as extravagant as Kylie’s Barbie get up, but she sure is cute! I mean, imagine actually being able to look that much like Barbie with minimal effort, goals.

Normani as Naomi Campbell  

Normani as Naomi Campbell  

 (Source: Instagram)

Normani nailed it as a 1991 Naomi. I mean we had to do a double take, she looks almost identical!

Chrissy Teigen & John Legend as Queen Elizabeth II & Prince Philip  

Chrissy Teigen & John Legend

 (Source: Instagram)

As far as we're concerned, these two ARE the actual King & Queen. Period.

Ashley Graham as Jessica Rabbit  

Ashley Graham as Jessica Rabbit  

 (Source: Instagram)

Ashley looked insane as (a pregnant?!) Jessica Rabbit, will anyone EVER rival this costume? Nope. Never.

Ariana as a Twilight Zone Character  

Ariana as a Twilight Zone Character  

 (Source: Instagram)

Remember stopping ya scrollin’ in shock last year when ya saw Ari’s crazy costume? Girl, same!

Although we don’t quite know what she came as, she certainly creeped us out with her killer costume!

Zayn & GiGi as Spiderman & The Black Cat  

zigi halloween costume

 (Source: Instagram)

And the cutest couple award goes to…ZiGi ❤️

Here’s to hoping this year's couples costume includes an appearance from their lil baby girl too!

Kylie & The Girl Gang as Disney Princesses  

kylie girl gang halloween costume

 (Source: Instagram)

Did somebody say squad goals?! Kylie, Stassie, Yris, Sofa & Victoria lived out ALL our childhood dreams; dollin' themselves up for a gals night out as real life Disney princesses. Jealous doesn’t even cover it.


We can’t WAIT to see the EXTRA ‘fits our fave HalloQUEENS slay in this year!

Don’t forget to tag us in ya spooky SZN ‘fits using #EGOSQUAD

Trick Treat yo'self to 50% off Spooky SZN essentials HERE RN

Top 15 Cutest Molly-Mae and Tommy Fury Couple Moments 

Our girl Molly-Mae's latest collaboration with us has dropped. If you haven't shopped our first collection you are in for a treat with this one!  We can't get enough of the fashion guru. We're obsessed and if you want to be filled in quickly check out our latest blog to get you up to speed why! Molly and Tommy are our fav power couple. And to celebrate we want to take you down memory lane and look back on Molly-Mae and her beau Tommy Fury’s 15 cutest couple moments.

1: When Tommy asked Molly to be his girlfriend

Source: Cosmopolitan

  • Tommy finally decided he was ready to move forward with the relationship - so he roped in Curtis and his new girlfriend(!)'s stuffed teddy, Ellie Belly, to help him ask Molly the big question. We were in awe! "I only want to be with you. Therefore, I was wondering if you wanted to be my girlfriend?” was the cutest moment of all time and we are still not over it. 

2:  When Molly threw tommy the best 21st birthday over lockdown 

Source: Instagram

  • Despite not being able to leave the house because of lockdown, Molly-Mae still managed to throw Tommy an incredible 21st party for two at their Manchester apartment. Molly Filled the room with heartfelt gifts. The apartment has been described as 'littered' with presents and balloons, which spelt out '21' and 'TNT' which is Tommy's boxing ring name. Can they get any cuter, I think not!  

3: When Tommy drove 4 hours to give Molly a Cartier ring on Christmas Day 

Source: Cosmopolitan

  • Tommy drove 4 hours on Christmas day to give Molly a Cartier Love Ring - the same ring she had pointed out to Tommy during a trip to NYC. "I said I loved this ring and you remembered," meanwhile we can't even get a text back. Where can I find myself a Tommy? Too cute. 

4: When Tommy calls molly his forever

Source: Instagram 

  • The couple don't stop publicly bigging each other up and we're obsessed. Molly-Mae said late last year. "Anything I like, he likes and everything that makes me happy, makes him happy. I love him and I want to share my life with him." My heart hurts because they are so in love. 

5: Tommy and Molly moving into their new apartment 

Source:  The Sun

  • The power-couple have moved into a luxurious 1.3 million apartment. Molly usually comes home to a bouquet of flowers weekly. With Tommy expressing his love even more. I'm not crying, you are. 

6 Tommy surprising Molly for her 21st birthday

Source: Manchester Evening News

  • Tommy has left no stone unturned when it comes to treating his other half – Tommy left molly ‘speechless’. Tommy filled the flat with huge balloon displays, endless heartfelt bespoke gifts and a huge three-tier cake ready for when Molly-Mae woke in the morning. Tommy literally can’t do enough for Molly! Ugh, cute. 

7 Molly's how it started and how it’s going tweet

Source: Twitter

  • Molly letting her followers know that their relationship isn’t fake. Showing everyone that they have blossomed into the perfect couple. And we are crying again. Cute!

8 Matching outfits for the gram

Source: Instagram

  • As if the couple can’t get any cuter. They can! Tommy and molly also dress the same, in co-ordinated matching tracksuits. 

9 Sharing their beauty regime

Source: OK

  • And when we say beauty regime, we mean using pore strips together. The power couple are so in sync they’ve even started sharing their beauty regimes with each other. Well, you know what they say...a couple that, er, clears blackheads together, stays together. Cute.

10 Tommy cuddling Elly Belly

Source: The Sun

  • Tommy cuddling Elly-belly aka Molly’s child is the content we needed to see. Anything the couple do is just too cute.

11: Molly and Tommy kissing after Molly arrives home

Source: Daily Mail

  • This just shows how passionate the couple really are. Tommy and Molly passionately kiss on the escalator after the two spent the day in London. We’re so obsessed!

12  2019 you changed my life. I love you 

Source: Instagram

  • As if the couple can’t get any cuter. Tommy has stated "I was the soppiest man ever on Love Island, possibly in the history of that show so people assume I might pull out a ring. I’m a simple man so I don’t need much, except Molly.". The couple were made for each other, please put a ring on it!

13 The Cutest Pumpkin picture 

Source: Instagram

  • I am still not over this picture. The couple hold hands whilst holding pumpkins and holding each other as tight as they can.As if the couple couldn’t express their love anymore, this picture sums cuteness up. I don’t want a boyfriend unless I don’t have this.

14  Windy walks

Source: Instagram

  • Molly and Tommy do everything together. Even cold windy walks. “Us on our one very cold, very windy walk of the day.” The couple look so content to be out walking. Please stop being cute now!

15:  Molly and Tommy at the NTA’S 

Source: OK

  • Molly and Tommy look happy as ever to be at the National Television awards together. Look at them, cuter than ever proving everyone wrong that their chemistry is forever.

We hope you enjoyed these cutest moments as much as we did!


Shop our new collection here!

Molly-Mae X Ego Part II

After the following sell out of Molly Mae the fashion sensation. We have now launched Molly-Mae X Ego Part II to bring you a bigger and badder collection than ever.


The highly anticipated 20-piece collection range includes seasonal must-haves to iconic seductive stilettos that will suit everyone. Molly Mae part II brings the ultimate high-fashion glam to make sure you're hitting all the style notes this season.


As if we aren’t bringing you enough. We have the best accessories to go with your killer heels. These bags will make heads turn this season, continue reading to find out more.


Want to slay? Shop our Molly Mae X Ego collection here!


Update your autumnal wardrobe with these black leather chunky boots. Molly styles Reaching with a beige cute co-ord and thick black headband to create the perfect 70’s daytime look. Reaching is also comes in Off-white.


These fierce stilettos are needed for your shoe-drobe sis. Showoff features a caged lace up snake print design with a gold metal stiletto heel. What’s not to love? Molly styles white puffed sleeved bodycon dress to make the shoes pop. Show off also comes in Nude, Black and White.


Make a bold statement with these black thigh high boots. Featuring a black croc material and square block heel. A/W is that you? Molly styles Visionary with black pvc beret and beige trench coat. Visionary also comes in Turquoise. Shop the look now!


Whether you’re heading out for dinner or meeting the girls for party season. Impress is the shoe for you. The syntenic cross over woven heels are to die for this fall. Molly styles with a white turtleneck and brown two-piece suit. How chic! Impress is also available in the colours Khaki, Orange and Black


Go from day to night in Larchmont black. These stunning heels can take you from office to bar seamlessly and we're obsessed! Molly has styled with a turtle neck and cream trousers for the ultimate killer look. Larchmount is available in Red, Nude and Orange.


Want the perfect mule? We’ve got it! These gorgeous must-have mules have the perfect sling back detailing. Team these heels with any outfit this season to take your whole look to the next level. Molly styled with a crisp white two-piece suit and cat eyed accessories. We LOVE! Say-so is available in Black, Brown and Grey Snake.


Amp up your shoedrobe with these baddies. Chocolate PU is totally in for A/W 20. Molly has styled with a brown tan leather blazer jacket and black leather pants. How chic! Also available in Black, Nude & Red.


Thigh highs are a winter staple! So, don’t miss out in these sis. Pair these boots any outfit to complete a jaw-dropping look. Molly has styled with a grey simple bodycon dress and cropped black leather jacket. Simple for effective. Invasion is available in Black and Brown.

New me:

Step up your date night attire with this shoe. The ultimate sexy fishnet heel totally screams fashionista! Molly styled with a black blazer dress and chunky gold looped belt. New me is available in Yellow, Red and Green.


Add some sass to your season boo with these mules. Infatuated has a top knot detailing and lycra fabric to make you stand out. Molly has styled with light grey combat trousers and a oversized black bomber to slay the streets. Infatuated also is available in Nude, Orange and Pink!


This is one for the style queens. Captivating is the perfect shoe to take you from day to night. Team these with your favourite shift dress and you are ready for the ultimate girl’s day. Molly has styled with an all-black leather look and bold red lip to complete the outfit. Captivating is also available in Nude, Orange and Blue.


Make a bold yet understated statement in Mackie Black. Our fave mini bag of the season. We're obsessed, are you?


Kady is the ultimate going out-out bag. Ready to amp up your outfit, add Kady White to take your look from drab to fab! Shop now.


We are loving this bag to give your look a chic update. Featuring a black quilted material with a cross body design, team with your everyday outfit for a look we are loving.


The smaller the bag the better - that's our motto! Make Arabella black your go-to bag and team with your favourite black heels for a classic look.


Florence white is our go to grab bag for dinner and drinks with the girls. Team this mini bag with your favourite out-out look and get the party started.

Shop our jaw-dropping collection now to become a complete boss babe this season!









It’s time to say goodbye to Summer and hello to our Autumn staples. Just heading into fall, we’re getting a glimpse of what shoe trends will be everywhere in the months ahead. One trend we know for sure is over the knee boots boo. This trend is going to be bigger than ever. But don’t worry, we’ve got you covered on tips and style tricks on: How to wear over the knew boots this season! 


Coincidentally (or perhaps not) we’ve been seeing more knee-high boots and it is firmly back in favour with this year’s fashion set. This is great for us as the humble knee-high is a great addition to any woman’s shoedrobe and can instantly elevant any look! Here is some fashion tips on how to hear knee high boots this fall:;


Style Tip1: If you want some boots for party season, try our boots anna. These boots will make all heads turn, why not style with an oversized denim shirt this Autumn and let the boots do the talking! 

Stallion £39.99  



Style Tip 2: Chic knee-high black boots are always necessary. Why not pair with a black effortless dress and complete with a burnt orange leather handbag like Kendal Jenner has. Steal her style this Autumn while its hot.


New-Goals £34.99 

Style Tip 3: Don’t be afraid to mix causal outer wear with flame hot red knee highs. This can totally transform your look. An oversized hoodie with slick red knee-high boots is a style note this season.

Gleam £39.99

Style Tip 4: 90’s vibes are here. And we are loving it. Tuck your jeans into your almost knee-high boots and complete with bright box blazer to steal the 90s show. Bella Hadid has paired this look with a basketball cap to complete the vibe.

Berlin £39.99

Style Tip 5: This season must have. Chunky leather knee high boots. Molly Mae has styled with a white oversized shirt. This look is totally in and perfect for meeting the girls for brunch or dress up with a neutral bodycon to hit the town. 

Fyre: £34.99 

Style Tip 6: Step up your game in Martha. Team these with a black leather mini and black polar neck top to make a fashion statement like Miley. We're obsessed, are you?!

Marfa £39.99 

Style Tip 7: Thigh highs are a winter staple so do not sleep on these! Pair our black boots ‘Bonnie’ with sequin dress this season to make heads turn.

Bonnie £34.99  

Boot season has arrived sis! Click here to shop our new in style boots.  





Hailey Bieber: Style Steal

Hailey Baldwin has always been seriously on it when it comes to style, but after walking the runway for the brands like Tommy Hilfiger, Jeremy Scott, Elie Saab and Moschino last season – all eyes are on her.


From red carpet glam to the perfect off-duty style, here's a look at Hailey Baldwin's most stylish moments and you can steal her style.


Read more

In The Life Of Molly-Mae

Unless you’ve been living under a rock for the past year, you’ll know of our latest EGO girl Molly-Mae Hague. Molly is a social media influencer from Hertfordshire and a former Love Island 2019 star. Before she was unveiled as a bombshell, Molly-Mae was a full time social media influencer absolutely slayin’ the gram with her lust worthy looks. 


Now, Molly is living her best life with her hunk of a boyfriend Tommy Fury in their dream flat just outside of Manchester. Molly’s IG feed sees her either staying up late to watch horror movies with Tommy, or venturing outside for a Starbucks (so relatable). 


Molly hasn't always had the glamorous life we see on Instagram now, so we’ve rounded up the best of Molly-Mae to show you how she went from small town influencer to boss babe business woman.


Read more