Freddie Smithson is the Graphic Designer that has been taking Instagram by storm recently. You’ve probably spotted his work on some maj insta accounts such as Rihanna (no biggie). After a few hilarious photoshop mashups of the Queen/Rihanna, we couldn’t wait to get chattin’ to the guy behind it all...
Name: Freddie Smithson - 'Freddiemade' on social
Location: East London
Occupation: Creative Designer at agency Cult Ldn and freelance creative.
Tell us about yourself in tweet form (you’ve got 140 characters!)
I thought i'd use an actual tweet for this. Cher once tweeted the following, which pretty much sums me up: 'God I love ART in Any FORM! GOTTA GO TAKE BATH ! Later Lovelies !'
(BTW if you haven't seen Cher's tweets, they're iconic!)
How did you end up where you are in life right now?
Continuously making creative work since before I can remember.
What’s been your proudest moment to date?
I concepted and art directed a series of content for a luxury brand at Milan Fashion week a few months ago, which is without a doubt the series of work i'm most proud of. I was with an incredible creative team from Cult and the work we created together looked amazing.
Who or what would you cite as your biggest inspiration?
Cliche, but definitely my mum! She's always supported me in every way and is the most amazing woman I know!
What’s on your playlist right now?
Drake - More Life
We’re loving’ your photoshops on Insta right now, how did you start doing them?
Throughout uni I experimented with mixing objects together to make 'ready-made' artworks, but I had so many ideas for things I wanted to mix together that I could never photograph in a studio. So I started photoshopping them together instead, which is where my IG handle 'freddiemade' came from!
Where do you get the inspo for these shots?
I honestly couldn't tell you! I see an image and get an idea, i'm forever writing ideas down so I don't forget them.
Your Rihanna & the Queen pics have been blowing up! How has that felt? (especially getting regrammed by Rih!)
Yeah it's got pretty crazy recently! I have been making these images for a while now, I've always loved mixing RiRi and the queens fashion. So it's great to see them getting so much attention!
If you were a mood ring, what colour would you be?
Probably orange! That means you're always eager to try something new and exciting right?! Also, I wear a lot of orange, so it seems to make sense haha!
You started out with House of Holland, what was your fave thing about working for them?
Yes! House of Holland was amazing! I was so proud to have that as my first creative job. I worked with such a talented team and admire the brave attitude Henry and the company has. Creating content for their social media and working there in general was constant LOLs! And of obvs fashion week was always loads of fun.
What’s your guilty pleasure?
What advice would you give to someone wanting to get into design?
Just keep designing, constantly, you'll improve with everything you do. Even if you make something that you hate or you think is rubbish, chances are, you'll still have learned something new.
What have you got planned for 2017 & what are you most looking forward to?
I have a few exciting projects on the horizon! But I can't talk about them just yet!
You can find Freddie on Instagram here.
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