Behind The Brand: Graphic Design Exec | EGO

Want to know a bit more about working for EGO? We sat down with our Graphic Design Exec Phebe to talk about how she got into designing, her advice for creative block and her love of Bob Marley...
1. What is your role here at EGO?
Graphic Design Executive.
2. What does a typical day look like for you?
COFFEE, first of all. Then designing graphics for email, front of site, social and anything else where the brand identity is required. 
3. How did you get into your role? 
 
When I was about 15,  I remember eating at a cafe in London that had BEAUTIFUL branding and graphic design all across the store -  it really stood out to me how consistent and clean the branding was. It made me question doing that as a job, turns out that's what my mum had done most my life but I had never really ever acknowledged her role before. This definitely inspired me, so I followed in her footsteps. After doing graphics at A levels, art college and a 3 year graphic design course (weirdly in the same studio in Manchester that my mum studied in 30 years ago), here I am. I did a lot of internships and experience to build my CV along the way and about a month after finishing uni I started working in graphics for fashion e-commerce.
4. What’s your favourite part of the job?
Cliche but getting to do what I love everyday is pretty ace. Hard work really does pay off. Being able to take the world of inspiration around me and translate that into projects within this industry is really rewarding.
5. What’s been your best memory since starting the job?
The cake, all the cake. Is that a legit memory?
6. What are you looking forward to in the future?
Looking forward to seeing EGO grow and take over the globe - obvs. I'm so happy to be part of an amazing young team and I'm excited to see where we can take this brand. There's a lot of exciting projects to come!
And my personal future just consists of cats, more cats, cake and cats. So I very much look forward to the fluff.
7. What project/design have you been the proudest of? 
Probably redesigning EGO’s brand identity, colour schemes and feel of the brand. Working on the brand guidelines is also really satisfying. Doing landing pages for blogger content is always sick!
8. If you could have dinner with three people, dead or alive, who would you choose & why? 
 
Oh lorrdddd.. do I have to only pick three? I'm going to fo for four.
 
Prince, Bob Marley, Erykah Badu or Nai Palm from the band Hiatus Kayote
 
Prince because he is a creative enigma and I feel like he’s the kind of person you speak to on the phone till 6am just about life… you know?
 
Bob marley for his beautiful heart and good vibes - his music has kept be happy for as long as I can remember, so mainly so I can thank him for his gift upon humanity.
 
Erykah because she is THE QUEEN and I love her style, voice eccentricity and how true she is to herself. She slays. I mean she’s a music producer, mother, singer, actress, activist, philanthropist, midwife … the list goes on. A truly powerful, beautiful and strong woman, she always inspires me.
 
Nai Palm for the same reason so I can pick her brain about her creative song writing, she is a genius and heals my soul when it’s needed.
9. What advice would you give to someone wanting to start a career in graphic design? 
 
DO IT! Make sure you get your portfolio tip top and show a diverse range of your skills. Let yourself do the rest of the talking and always be yourself. You could be the most talented designer on the planet but if you can’t talk the talk, it’s hard to convey your vision. I also advice getting as much experience in the industry as you can - even if you have to work for free - get those internships in when you are at uni and try freelance when you can! Hard work will and always will pay off. Persevere and trust your struggle.  
 
EVERY creative has bad days and creative block at times, but get yourself out into the world and soak up in the inspiration all around you - it really can come from anywhere.  Find what makes you tick within design, and when you are struggling, just draw, design.. something, anything.... doesn’t have to even be good but I guarantee it will reignite that flame. 
 
I find painting does this for me - even though its not something i do often.
 
Like they say, find something that you love and let it kill you.
10.If you could give one piece of advice to someone with an interview for a fashion brand, what would it be? 
 
Be yourself always, and I guess be prepared. Fashion is cyclical, so stand out. I think it’s always great to be that different energy or perspective on something. It always great to be able to see what an individual can bring to a brand and where their vision lays to shake things up.

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