{"id":18,"name":"Beth Swindells","url":"","description":"A fashion-obsessed girl who never misses a trend and believes the right outfit can change your whole mood. I\u2019m all about sharing wearable inspo, standout looks, and style tips that make getting dressed the best part of your day. I also work in fashion content creation, where I spend my time dreaming up new ideas and bringing blog stories to life. Honestly, getting to mix creativity with style every day feels like the definition of a dream job - and I\u2019m so excited to share that passion with you here.","link":"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/","slug":"beth-swindells","avatar_urls":{"24":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-24x24.png","48":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-48x48.png","96":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-96x96.png"},"meta":[],"acf":[],"simple_local_avatar":{"media_id":22551,"full":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1.png","blog_id":1,"192":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-192x192.png","96":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-96x96.png","500":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-500x500.png","64":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-64x64.png","32":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-32x32.png","100":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-100x100.png","300":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-300x300.png","24":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-24x24.png","48":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-48x48.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beth Swindells, Author at The EGO Edit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Beth Swindells, Author at The EGO Edit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/\" \/>\n<meta property=\"og:site_name\" content=\"The EGO Edit\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"604\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/\",\"url\":\"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/\",\"name\":\"Beth Swindells, Author at The EGO Edit\",\"isPartOf\":{\"@id\":\"https:\/\/ego.co.uk\/blog\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/ego.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Beth Swindells\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ego.co.uk\/blog\/#website\",\"url\":\"https:\/\/ego.co.uk\/blog\/\",\"name\":\"EGO\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ego.co.uk\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ego.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ego.co.uk\/blog\/#organization\",\"name\":\"EGO\",\"url\":\"https:\/\/ego.co.uk\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/ego.co.uk\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2021\/02\/logo.svg\",\"contentUrl\":\"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2021\/02\/logo.svg\",\"caption\":\"EGO\"},\"image\":{\"@id\":\"https:\/\/ego.co.uk\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ego.co.uk\/blog\/#\/schema\/person\/23fc7e021ad6234e0cbe0e86b5d5d922\",\"name\":\"Beth Swindells\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/ego.co.uk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-96x96.png\",\"contentUrl\":\"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-96x96.png\",\"caption\":\"Beth Swindells\"},\"description\":\"A fashion-obsessed girl who never misses a trend and believes the right outfit can change your whole mood. I\u2019m all about sharing wearable inspo, standout looks, and style tips that make getting dressed the best part of your day. I also work in fashion content creation, where I spend my time dreaming up new ideas and bringing blog stories to life. Honestly, getting to mix creativity with style every day feels like the definition of a dream job - and I\u2019m so excited to share that passion with you here.\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beth Swindells, Author at The EGO Edit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/","og_locale":"en_GB","og_type":"profile","og_title":"Beth Swindells, Author at The EGO Edit","og_url":"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/","og_site_name":"The EGO Edit","og_image":[{"width":604,"height":605,"url":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/","url":"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/","name":"Beth Swindells, Author at The EGO Edit","isPartOf":{"@id":"https:\/\/ego.co.uk\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/ego.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Archives for Beth Swindells"}]},{"@type":"WebSite","@id":"https:\/\/ego.co.uk\/blog\/#website","url":"https:\/\/ego.co.uk\/blog\/","name":"EGO","description":"","publisher":{"@id":"https:\/\/ego.co.uk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ego.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/ego.co.uk\/blog\/#organization","name":"EGO","url":"https:\/\/ego.co.uk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ego.co.uk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2021\/02\/logo.svg","contentUrl":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2021\/02\/logo.svg","caption":"EGO"},"image":{"@id":"https:\/\/ego.co.uk\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ego.co.uk\/blog\/#\/schema\/person\/23fc7e021ad6234e0cbe0e86b5d5d922","name":"Beth Swindells","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ego.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-96x96.png","contentUrl":"https:\/\/ego.co.uk\/blog\/wp-content\/uploads\/2026\/01\/cropped-Beth-1-96x96.png","caption":"Beth Swindells"},"description":"A fashion-obsessed girl who never misses a trend and believes the right outfit can change your whole mood. I\u2019m all about sharing wearable inspo, standout looks, and style tips that make getting dressed the best part of your day. I also work in fashion content creation, where I spend my time dreaming up new ideas and bringing blog stories to life. Honestly, getting to mix creativity with style every day feels like the definition of a dream job - and I\u2019m so excited to share that passion with you here.","mainEntityOfPage":{"@id":"https:\/\/ego.co.uk\/blog\/author\/beth-swindells\/"}}]}},"_links":{"self":[{"href":"https:\/\/ego.co.uk\/blog\/wp-json\/wp\/v2\/users\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ego.co.uk\/blog\/wp-json\/wp\/v2\/users"}]}}