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Hey, kitty girl! Every fashion girly’s favourite colour is leopard print this season, so show your spots in a fierce look that is undeniably on trend! Whether you’re embracing head-to-toe Scary Spice vibes or are dotting bits of leopard throughout…
The turkey’s been eaten, the crackers opened, the presents unwrapped, and the festive season is slowly coming to an end. We’re as brokenhearted about it as you are. But before you pack away the tinsel and dive into New Year’s…
It’s time to get your hands on the items sitting in your wishlist, Black Friday is almost here! The biggest shopping event of the year that we’ve all been waiting and saving for. At EGO, we’ve prepared our biggest and…
It’s finally beginning to look a lot like Christmas! The tree is up, the presents are wrapped, the food is waiting in the fridge, and if you celebrate on the 24th – like the French, ooh la la – you’re…
For the days when you just haven’t got a clue what to wear, it’s always good to have some backup looks that werk anywhere and everywhere. Maybe you feel your fave looks are getting a little stale, or your chosen…
There’s more to plus-size fashion than dated florals that look like your grandma’s curtains, awkward shoulder cut-outs, and shapeless sacks. Us curvy girls deserve to look good, too, without having to hide our shape. At EGO, we believe you should…
Taking all of our For You pages by storm, the whimsigoth aesthetic is another fun and engrossing fashion trend to dive deep into and obsess with. For those who love a darker look and have a yearning for all things…
The Hottest Halloween Outfit Ideas for 2024 Hey, Boo! Happy Halloween to all of our bad witches out there! Halloween is the perfect opportunity to flaunt your pop-culture prowess by styling the most topical and on-trend costume of the year.…
If you’ve somehow missed one of TikTok’s biggest fashion trends, coquette style is undoubtedly in, doing huge numbers across social media. It’s a trend that’s tangled us all up in all its ribbons, pearl necklaces, and many bows – and…
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