The April Round Up | EGO

Well April was a busy month for us! We started with our Easter bank holiday, and then we got Spring Break ready. We launched some hot campaigns and teamed up with some bloggers. We also had that mini heatwave in the middle of April. The Kardashains remained forever scandalous and we welcomed baby True and Kanye took to Twitter.

Summer Arrived

Summer arrived, and it arrived in style at our EGO headquarters. With us nearing the end of our Summer countdown, we launched our fab Summer campaign, 'Slide Into Summer', which has got to be one of the hottest shoots we've done to date.

A Prince and a Princess

In the royal family of America, the Kardashian baby welcomed Khloe Kardashian and Tristan Thompson's baby True, amid the cheating scandals. We're still waiting for a sneaky pic of Khlo's baby, so hopefully we will be able to feature this in May's round up! A couple of weeks later in April, we got our own future Prince, Prince Louis Arthur Charles. We can't quite get rid of our goosebumps from Kate Middleton's flawless glow just hours after she had given birth!

Chunky Trainers Made a Comeback

You might need to look twice, but that's right, our Dad's favourite old school sneakers made a comeback, our bloggers love them! This is probably our biggest trainer collection yet, and you gals are going crazy for them!

Coachella Made us Festival Ready


It was a sad time for two celeb couples, and they were two of our favourites. Channing Tatum and Jenna Dewan sadly announced their separation after 9 years of marriage together. In the world of models and music, super model Gigi Hadid and Zayn Malik's relationship also came to an end.

Avicii Passed Away

We're still in shock and saddened that DJ Avicii passed away this month.

The Release Date for Toy Story 4

You might think Disney might be pushing it here, but we certainly don't think so! In fact, we're ecstatic that there's going to be a fourth Pixar's Toy Story sequel. We're not 100% sure of the plot yet, but rumour has it, it focuses on a reunion with Woody and Bo Peep. The movie's not released until 21 June 2019, so we've set an alarm ready just in case we forget by then.

That's all from our April round up, but if you want to hear more from us check us out on Instagram.