Real Life to Runway: EGO’s Paris Fashion Week Debut with Grace Jackson!

When we say Paris Fashion Week, we’re talking glam squad, paparazzi madness, and serious fashion moments. This year, EGO made its dazzling debut on the PFW stage, and trust me, it was EVERYTHING.

With none other than Grace Jackson as the face of the collection (cue supermodel vibes), we took over Paris with our Dark Rosa collection, making sure our walk at PFW was one for the fashion history books.

Ready for all the tea on the makeup looks, hair slayage, and chaotic backstage vibes? Let’s dive in!

1. Makeup: Glow like a Supermodel

Let’s start with the face beats that had EVERYONE talking. Picture this: dewy skin, smokey eyes, and those glossy lips that scream runway-ready. Our fab makeup artists brought out the iconic “I woke up like this” glam, perfectly balancing sultry yet chic.

Why these looks? Because we wanted that effortless “Parisian cool-girl” vibe—glam without trying too hard. Think dark and moody with skin that glows under every flashbulb. This look = flawless selfies every time.

2. Hair: Sleek Meets Glam Waves

Hair? Oh honey, it was a vibe. From slicked-back ponytails that screamed CEO-chic to those voluminous waves giving all the old-Hollywood drama, our backstage hairstylists served looks to die for.

Every model was hair goals, with sleek ponytails keeping things modern and glam waves adding that touch of romance. Oh and don’t forget the personalised EGO hair tools, its all in the details darling!

3. Behind the Chaos: Set Up & Backstage Vibes

Okay, real talk: the runway might look flawless, but backstage? PURE CHAOS. We’re talking makeup brushes flying, models sprinting in six-inch heels, and last-minute outfit changes that had the team stressing. But hey, that’s the fun of it!

Imagine Grace Jackson casually practicing her walk while someone else is freaking out about a missing necklace—classic fashion week! Between the high-energy buzz and the glam-panic, we had the best time. (P.S. There might have been a prosecco spill or two… but shh, don’t tell.)

4. Fashion: Dark Rose Looks You NEED in Your Wardrobe

Let’s talk fashion. The Dark Rosa collection was EVERYTHING we wanted it to be and more. Picture moody velvets, luxe florals, and killer satin pieces that radiate pure supermodel sass.

From floor-sweeping gowns to the sexiest satin mini dresses, these looks are not just runway-ready but totally wearable IRL. Need proof? Check out the full collection right here  (shop them before they sell out!).

One Shoulder Contrast Rose Devore Print Corseted Mini Bodycon Dress In Black Faux Leather | EGO

5. That’s a Wrap!

Faye Martin, EGO’s Creative Brand Manager, captured the essence of our journey, saying, “In just 12 months, we’ve gone from dressing our fashion girlies for Paris Fashion Week shows in our Paris showroom to hosting our own show in the heart of the French capital. It’s a huge milestone for EGO, and we’re all incredibly proud of the entire team. Grace has been amazing, we’ve thoroughly enjoyed working with her on this.”

Obsessed with the runway looks? We don’t blame you! Click here to shop the Dark Rosa collection and unleash your Paris Fashion Week vibes with pieces you can totally rock IRL. Ready, set, SLAY!