New In Dresses

1838 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1838 styles
High Neck Racer Back Mini Dress In Mauve
High Neck Racer Back Mini Dress In Mauve
£16.00 (43% OFF) £28.00
Halterneck Frill Hem Mini Dress In Navy Polka Dot
Halterneck Frill Hem Mini Dress In Navy Polka Dot
£17.00 (43% OFF) £30.00
Bardot Beaded Trim Detail Cut Out Maxi Dress In Yellow
Bardot Beaded Trim Detail Cut Out Maxi Dress In Yellow
£14.00 (59% OFF) £34.00
Bandeau Ruched Detail Maxi Dress In Pink
Bandeau Ruched Detail Maxi Dress In Pink
£20.00 (35% OFF) £31.00
Cowl Halterneck Frill Detail Mini Dress In Yellow
Cowl Halterneck Frill Detail Mini Dress In Yellow
£13.00 (54% OFF) £28.00
One Shoulder Cowl Front Maxi Dress In Baby Pink
One Shoulder Cowl Front Maxi Dress In Baby Pink
£16.00 (43% OFF) £28.00
Strappy Scarf Neck Detail Midi Dress In Baby Pink Lace
Strappy Scarf Neck Detail Midi Dress In Baby Pink Lace
£21.00 (49% OFF) £41.00
Strappy Contrast Lace Detail Maxi Dress In Lemon Satin
Strappy Contrast Lace Detail Maxi Dress In Lemon Satin
£19.00 (51% OFF) £39.00
Strappy Lace Cup Detail Mini Shift Dress In Pink Satin
Strappy Lace Cup Detail Mini Shift Dress In Pink Satin
£15.00 (46% OFF) £28.00
Asymmetric One Shoulder Ruched Detail Maxi Dress In Pink
Asymmetric One Shoulder Ruched Detail Maxi Dress In Pink
£17.00 (48% OFF) £33.00
Bandeau Tailored Maxi Dress In Baby Pink Lace
Bandeau Tailored Maxi Dress In Baby Pink Lace
£20.00 (53% OFF) £43.00
One Shoulder Cowl Front Maxi Dress In White
One Shoulder Cowl Front Maxi Dress In White
£11.00 (61% OFF) £28.00
Bandeau Maxi Dress In Lemon Lace
Bandeau Maxi Dress In Lemon Lace
£13.00 (52% OFF) £27.00
Strappy Lace Up Back Mini Dress In White Floral Texture
Strappy Lace Up Back Mini Dress In White Floral Texture
£20.00 (35% OFF) £31.00
Halterneck Ruffle Skirt Detail Mini Dress In Lemon
Halterneck Ruffle Skirt Detail Mini Dress In Lemon
£22.00 (49% OFF) £43.00
Square Neck Floral Embellished Detail Mini Dress In Pink
Square Neck Floral Embellished Detail Mini Dress In Pink
£17.00 (43% OFF) £30.00
Bandeau Maxi Dress In Lemon Lace
Bandeau Maxi Dress In Lemon Lace
£22.00 (45% OFF) £40.00
Scoop Neck Cowl Detail Strappy Maxi Dress In Blue Lace
Scoop Neck Cowl Detail Strappy Maxi Dress In Blue Lace
£14.00 (53% OFF) £30.00
Bandeau Pleated Corset Mini Dress In Cream Satin
Bandeau Pleated Corset Mini Dress In Cream Satin
£14.00 (58% OFF) £33.00
Plunge Bodysuit Detail Ruched Maxi Dress In Pink
Plunge Bodysuit Detail Ruched Maxi Dress In Pink
£17.00 (39% OFF) £28.00
Bardot Beaded Trim Detail Cut Out Maxi Dress In Baby Pink
Bardot Beaded Trim Detail Cut Out Maxi Dress In Baby Pink
£14.00 (60% OFF) £35.00
Bandeau Cut Out Draped Maxi Dress In White
Bandeau Cut Out Draped Maxi Dress In White
£17.00 (43% OFF) £30.00
Strappy Blouson Mini Dress In Baby Blue
Strappy Blouson Mini Dress In Baby Blue
£14.00 (42% OFF) £24.00
Halterneck Tiered Hem Shirred Mini Dress In Blue Pinstripe
Halterneck Tiered Hem Shirred Mini Dress In Blue Pinstripe
£16.00 (45% OFF) £29.00
Halterneck Ruffle Skirt Detail Mini Dress In Pink
Halterneck Ruffle Skirt Detail Mini Dress In Pink
£20.00 (53% OFF) £43.00
Cowl Neck Frilled Hem Mini Dress In Lemon Polka Dot Print
Cowl Neck Frilled Hem Mini Dress In Lemon Polka Dot Print
£14.00 (48% OFF) £27.00
Plunge Halterneck Layered Sheer Mini Dress In Nude Mesh
Plunge Halterneck Layered Sheer Mini Dress In Nude Mesh
£20.00 (31% OFF) £29.00
Bandeau Mini Dress In Baby Pink Lace
Bandeau Mini Dress In Baby Pink Lace
£13.00 (54% OFF) £28.00
Bandeau Mesh Insert Maxi Dress In Pink Floral Print
Bandeau Mesh Insert Maxi Dress In Pink Floral Print
£20.00 (33% OFF) £30.00
Halterneck Layered Hem Sheer Mini Dress In Yellow
Halterneck Layered Hem Sheer Mini Dress In Yellow
£16.00 (45% OFF) £29.00
Strappy Tie Back Mini Dress In Orange Sequin
Strappy Tie Back Mini Dress In Orange Sequin
£22.00 (45% OFF) £40.00
Bandeau Frill Hem Broderie Mini Dress In Pink
Bandeau Frill Hem Broderie Mini Dress In Pink
£14.00 (53% OFF) £30.00
Plunge Halterneck Knot Front Cut Out Maxi Dress In Lemon
Plunge Halterneck Knot Front Cut Out Maxi Dress In Lemon
£16.00 (43% OFF) £28.00
Sleeveless Lace Panel Draped Maxi Dress In Cream Satin
Sleeveless Lace Panel Draped Maxi Dress In Cream Satin
£16.00 (43% OFF) £28.00
Bandeau Ruched Maxi Dress In Blue Mesh
Bandeau Ruched Maxi Dress In Blue Mesh
£18.00 (40% OFF) £30.00
High Neck Racer Back Mini Dress In Lemon
High Neck Racer Back Mini Dress In Lemon
£16.00 (43% OFF) £28.00
Bandeau Lace Trim Mini Dress In Light Blue Denim
Bandeau Lace Trim Mini Dress In Light Blue Denim
£11.00 (69% OFF) £36.00
Bandeau Contrast Lace Maxi Dress With Scarf In Lemon
Bandeau Contrast Lace Maxi Dress With Scarf In Lemon
£15.00 (53% OFF) £32.00
Bandeau Contrast Polka Dot Frilled Hem Mini Dress In White
Bandeau Contrast Polka Dot Frilled Hem Mini Dress In White
£13.00 (52% OFF) £27.00
Strappy Cross Back Mini Dress In Pink Disc Sequin
Strappy Cross Back Mini Dress In Pink Disc Sequin
£18.00 (47% OFF) £34.00
Strappy Ruched Scarf Detail Maxi Dress In Blue Mesh
Strappy Ruched Scarf Detail Maxi Dress In Blue Mesh
£19.00 (54% OFF) £41.00
Plunge Halterneck Draped Front Mini Dress In Lemon
Plunge Halterneck Draped Front Mini Dress In Lemon
£14.00 (48% OFF) £27.00
Halterneck Trim Detail Cut Out Maxi Dress In Brown
Halterneck Trim Detail Cut Out Maxi Dress In Brown
£14.00 (53% OFF) £30.00
Plunge Bodysuit Detail Ruched Maxi Dress In Blue
Plunge Bodysuit Detail Ruched Maxi Dress In Blue
£16.00 (43% OFF) £28.00
High Neck Frilled Hem Blouson Mini Dress In Lemon
High Neck Frilled Hem Blouson Mini Dress In Lemon
£13.00 (52% OFF) £27.00
Bandeau Bodycon Mini Dress In Baby Blue
Bandeau Bodycon Mini Dress In Baby Blue
£8.00 (53% OFF) £17.00
One Shoulder Mini Dress In Blue Textured Stripe
One Shoulder Mini Dress In Blue Textured Stripe
£14.00 (53% OFF) £30.00
Draped Front Tie Back Mini Dress In Pink
Draped Front Tie Back Mini Dress In Pink
£15.00 (50% OFF) £30.00
Scoop Neck Contrast Sequin Drape Mini Dress In Blue
Scoop Neck Contrast Sequin Drape Mini Dress In Blue
£25.00 (32% OFF) £37.00
Strappy Lace Trim Mini Dress In Lemon
Strappy Lace Trim Mini Dress In Lemon
£15.00 (50% OFF) £30.00
Bandeau Lace Trim Ruched Mini Dress In Lemon Mesh
Bandeau Lace Trim Ruched Mini Dress In Lemon Mesh
£9.00 (59% OFF) £22.00
Plunge Bodysuit Detail Ruched Maxi Dress In Aqua
Plunge Bodysuit Detail Ruched Maxi Dress In Aqua
£17.00 (53% OFF) £36.00
High Neck Open Back Ruched Maxi Dress In Baby Pink
High Neck Open Back Ruched Maxi Dress In Baby Pink
£16.00 (43% OFF) £28.00
Halterneck Frill Detail Ruched Mini Dress In Lemon
Halterneck Frill Detail Ruched Mini Dress In Lemon
£18.00 (50% OFF) £36.00
High Neck Open Back Mini Dress In Pink Flower Sequin
High Neck Open Back Mini Dress In Pink Flower Sequin
£14.00 (66% OFF) £41.00
Halterneck Two Tone Lace Trim Mini Dress In Baby Pink
Halterneck Two Tone Lace Trim Mini Dress In Baby Pink
£14.00 (53% OFF) £30.00
Scoop Neck Strappy Maxi Bodycon Dress In Lemon
Scoop Neck Strappy Maxi Bodycon Dress In Lemon
£13.00 (48% OFF) £25.00
Strappy Lace Detail Maxi Dress With Choker In Pink Satin
Strappy Lace Detail Maxi Dress With Choker In Pink Satin
£12.00 (60% OFF) £30.00
Halterneck Ruched Mesh Maxi Dress In Lemon
Halterneck Ruched Mesh Maxi Dress In Lemon
£16.00 (52% OFF) £33.00
Strappy Scoop Neck Maxi Dress In Lemon Floral Print
Strappy Scoop Neck Maxi Dress In Lemon Floral Print
£15.00 (52% OFF) £31.00
Bandeau Ruched Maxi Dress In Lemon Mesh
Bandeau Ruched Maxi Dress In Lemon Mesh
£14.00 (53% OFF) £30.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!

We are EGO. Shoes, style, and a whole loada sass. There's no one quite like us.
With EGO, take your shoe and outfit game to the next level with our range of women's shoes, clothing, and accessories to make you stand out from the crowd. From high heels to sandals and boots, as well as dresses, tops, and accessories, we've got the fiercest and freshest range of women's shoes & clothing on the market. Bring out your inner power women and recreate your look with footwear & clothing from EGO UK today. Buy now with next day delivery and say 'hello' to the new you.

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