Lucy Smith

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Ibiza Style Guide: What To Wear In Ibiza

It’s the time of year when we look to holidays, revelry, white parties, Balearic sunsets and dipping our toes into dreamy aqua waters. Ibiza is a perennial favourite for a very good reason. The ‘white island’  – so named by…


Sun, Sand & Style: What To Wear To a Beach Club

This summer the Mediterranean is the place to be. It’s just a quick flight to destination ‘med’ but there’s a lot to plan if your outfits are going to be on point allowing you to shimmy your way through multiple…


Rave Outfit Ideas: What To Wear to a Rave

So it’s time to get your groove on and head to a rave, babe. Electronic music styles come and go as do the wardrobe pieces that will get the party started but here at EGO we love a rave and…


Trending on TikTok: Mob Wife Aesthetic

Out of all of the recent TikTok fashion trends that have captured everyone’s attention, we think this one has to be one of the most fun and audacious. The mob wife aesthetic channels the glamorous, chic and powerful looks of…


Trending on TikTok: What Is Old Money Aesthetic?

If your screen time is longer than a working day and you spend hours spiralling on Tik-Tok like we do, you’re bound to have come across the old money aesthetic. Just like all Tik-Tok trends, we’re obsessed and have a…


What to Wear to the Airport

The airport look has come a long way since your mum used to head off on the annual holiday dressed to the nines, brandishing a branded BA flight bag, her newly minted perm in all its glory, and wearing a…


Luck of the Stylish: 5 St Patrick’s Day Outfit Ideas

St Patrick’s Day celebrations and the opportunity to ‘get your green on’ have just got bigger and bigger over recent years. It was originally only celebrated in Ireland with religious services and feasts in honour of St. Patrick, one of…


What to Wear in Mykonos

Mykonos has blown up recently as THE holiday destination for glamour and good times. Its golden sands are synonymous with parties, cosmopolitan adventures, and pure hedonism. But it wasn’t always like this. In the 1960s, the island of Mykonos was…


What To Wear on a First Date

First dates are exciting, but you don’t need the stress of worrying about what to wear. Luckily, we’ve created this guide to help you slay any situation.  Instead of frantically swiping through your Insta feed or Pinterest boards last minute,…


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