It’s officially a European Summer, dolls! And we’re bringing Amalfi Coast vibes straight to your closet. Whether you’re soaking up the charm of ancient Rome or lapping up the style of fashion-forward Milan, Italy is where we wanna be this…
She shoots, she slays! Football shirts are all the rage this summer – just in time for the Euros! So let’s team up girls, and make sure that our football game outfit ideas are at the top of that leaderboard. …
If you’ve been as excited as we have been about Love Island returning once again, you’ll be like us in wanting to grab our co-ords, women’s sunglasses and summer clothes for women and jetting off as soon as possible to…
Festival looks have come a long way in recent years. Of course, the OG festival babe is our very own supermodel Kate Moss whose pirate boots and low-slung hipster belts continue to define not just Glastonbury looks, but festival fashion…
Taylor’s Eras Tour has been dominating the whole world since March of last year, and it’s no surprise why. Undeniably the biggest artist of the moment, her tour has completely one-upped so many artists’ tours in giving us Swifties exactly…
Brunching is the best! That’s our mantra here at EGO. It’s quite literally the very best weekend activity known to (wo)man. While the act of ‘brunching’ became popularised in the US in the late 1930s, its origins are actually British.…
You’ve only gone and smashed it and snagged a place at Uni. Props to you, babe! Top work. You studied hard, you sweated the small stuff, you handed in those dreaded essays and now you need to prep for the…
It’s the time of year when we look to holidays, revelry, white parties, Balearic sunsets and dipping our toes into dreamy aqua waters. Ibiza is a perennial favourite for a very good reason. The ‘white island’ – so named by…
This summer the Mediterranean is the place to be. It’s just a quick flight to destination ‘med’ but there’s a lot to plan if your outfits are going to be on point allowing you to shimmy your way through multiple…
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